Introduction
Canyon Coolers is a small business located in Flagstaff Arizona. The coolers are produced using high quality components and materials so that the customers get extremely good ice retention. The company offers an extremely wide range of products, by doing so, they are capable of targeting a wide range of potential customers. Since the various product lines are diversified the result is that the coolers produced have different characteristics that are attractive from different customer’s perspectives. The company is capable of producing coolers that are appealing to rafters, hunters, fishermen, casual customers, commercial customers, and many different niche markets such as ice core samples. Market research shows that the 40 quart size and smaller are the most selling coolers the company offers and, but they are also at the lower end of the quality spectrum. This is precisely where the design team can make a significant impact for Canyon Coolers.